Founded in 1983 with the philosophy of producing Swiss made watches that are accessible to everyone and can compete with Japan's quartz watches; made a revolution in the world of watchmaking. At that time, the quartz crisis prevailed in the watchmaking world (we can say that the decline of mechanical watchmaking against quartz movements) and Swatch played a key role in overcoming this crisis in Switzerland. Swatch; It was unlike any Swiss watch ever produced. Models that are usually produced with a quartz mechanism; With its different-fun designs and affordable prices, it has gained a unique collection of collectors.
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